Consulting Se Paise: Apni Knowledge Kaise Becho

Pehli consulting call mein maine ₹1,500 liye. Call 45 minute ki thi, par 70 minute chali. Aur uske baad 3 din tak mujhe WhatsApp pe "ek chhota sa sawaal" aate rahe.

Wo hisaab maine raat ko kiya. ₹1,500 ko ghanton se divide kiya, prep ka time jodha, aur sach batao toh mera rate ₹800 prati ghanta ke aas paas nikla. Utna toh main apne purane naukri mein bhi kama leta tha. Fark ye tha ki yahan koi mujhe bata nahi raha tha ki kab ruknaa hai.

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Knowledge bechna matlab kya hota hai

Mujhe lagta tha ki consulting mein aap bahut kuch jaante ho, aur koi us jaankari ka paisa deta hai. Wo aadha sach hai.

Log jaankari ke paise nahi dete. Google par wo free hai. Wo is cheez ke paise dete hain ki unki apni situation ke liye kisi ne sahi sawal pooche aur ek seedha jawab diya. Ek client ne mujhe bola tha, "Ye sab YouTube pe tha, par mujhe nahi pata tha ki mere case mein kaunsa hissa lagta hai." Wahi asli product hai.

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Pehle 3 clients kaise aaye

Cold messages ka dhaancha fail hua. 30 logon ko likha, 2 ne reply diya, dono ne "thanks, will think" kaha aur gayab.

Jo kaam kiya wo thoda ajeeb tha. Maine LinkedIn pe ek lamba post likha, 900 shabd ka, jisme ek asli problem thi jo maine ek chhote business ke liye solve ki thi. Naam nahi diya, par details sahi di. Us post se 3 log DM mein aaye. Teeno ne pucha, "Kya aap mere liye bhi aisa kar sakte ho?"

Baaki do referral se aaye. Ek purane colleague ne mera naam diya, ek client ne apne dost ko bheja.

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Rate: kaise badla

Pehla rate ₹1,500. Doosre client se ₹2,000. Teesre se ₹2,800, kyunki tab tak mujhe samajh aa gaya tha ki mera time kam nahi hai. Ab 60 minute ka ₹3,500 hai, aur follow-up email ek hi round ka free hota hai.

Waise, ye rate "sahi" nahi hai. Ye bas wo rate hai jahan 5 mein se 4 log haan bolte hain. Jis din 5 mein se 5 haan bolenge, matlab main sasta hoon.

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Galtiyan jo maine ki

Pehli: call ke baad koi written summary nahi bheja. Client ko do hafte baad yaad nahi tha ki maine kya bola tha, aur usne mujhe doosri call ke liye nahi bulaya. Ab har call ke baad 6-8 line ka email jata hai, 24 ghante ke andar.

Doosri: maine ek client ko "result" ka vaada kiya. Ek baar bola tha ki "isse aapki sales badh jaayegi." Nahi badhi, kyunki unhone meri baat 40% hi follow ki. Ab main sirf wahi kehta hoon jo meri kaabu mein hai: salah, review, aur ek plan. Result unke haath mein hai.

Teesri galti chhoti thi par sharmindagi wali. Ek call mein maine ek tool ka naam bola jo mujhe sach mein pata nahi tha ki kaam karta hai ya nahi. Client ne wo kharid liya. Mujhe baad mein pata chala ki wo unke case mein fit nahi tha. Maine usse maafi maangi aur apni 1 call ka paisa wapas kiya, ₹3,000.

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Call ke andar kya hota hai

Ek normal call mein pehle 10 minute main sirf sunta hoon. Client apni kahani sunata hai, aur aadhe waqt wo khud hi apna jawab bol deta hai. Maine ye pehli baar 4th call mein notice kiya, jab ek banda bola, "Arre, matlab mujhe ye pehle hi pata tha." Haan, pata tha. Par kisi se bolna zaruri tha.

Phir 25 minute mein main 2-3 options rakhta hoon, kaun sa kitna mehnga ya mushkil hai, aur meri raay kya hai. Aakhri 10 minute agle kadam. Agar aakhri hissa chhoot jaaye toh call bekaar ho jaati hai, bas baat-cheet reh jaati hai. Maine ye 3 baar jhela hai.

Ek aur cheez: client kabhi kabhi mujhse wo sawal puchte hain jiska jawab mujhe nahi aata. Pehle main kuch bhi bol deta tha. Ab seedha bolta hoon, "Ye mujhe pakka nahi pata, kal tak check karke batata hoon." Aur aaj tak kisi ne isse bura nahi maana. Ek ne toh bola ki isi baat se use mujh par bharosa hua.

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Kaun si salah nahi deni chahiye

Jo cheez meri expertise ke bahar hai, wo main nahi bolta. Legal, tax ya kisi bhi regulated cheez par main saaf kehta hoon ki ye kisi sahi professional se pucho. Mere ek client ne pucha tha ki GST kaise karna hai. Maine bola ki mera kaam wo nahi hai, aur apne CA ka number de diya. Wo call 12 minute mein khatam hui aur maine us din ka poora paisa liya. Fair laga mujhe.

Mahine ka hisaab

Pichle 5 mahine mein ₹42,300 kamaye consulting se. Sabse bura mahina ₹3,500 ka tha (ek hi call). Sabse achha ₹14,700 ka (6 calls + 1 chhota audit). Isliye main ise abhi apni main income nahi manta, ek achha side layer maanta hoon.

Dikkat ye hai ki consulting mein har ghante ka kaam bahut thakata hai. Ek din mein 3 calls ke baad mera dimaag poori tarah bhar jaata hai. Pehle sochta tha ki baat karna aasaan kaam hai.

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Agar shuru karna chahte ho

Ek hi problem chuno jo aap acche se solve karte ho. "Main sab kuch jaanta hoon" wala pitch kaam nahi karta. Mujhe pehle 2 mahine ye samajhne mein lage.

Phir ek asli case likho, jo aapne solve kiya ho. Aur ek call ka format tay karo: kitne minute, kitna paisa, kab ruk jaoge, aur baad mein kya milega. Isko likh ke apne paas rakho, kyunki client puchenge.

Mujhe abhi bhi pakka nahi pata ki main 3,500 pe rukoon ya 5,000 try karoon. Pichli baar maine ek naye client ko 4,500 bola tha aur usne bina sawal ke haan bol diya, jo khud mein ek ajeeb sa signal tha...