Email Sequences Likhna: High-Paying Copywriting Niche Jo Log Miss Karte Hain

Short answer: Email sequence writing ek copywriting niche hai jisme aap business ke liye pre-written email ki series likhte ho: welcome sequence, launch sequence, abandoned cart. Per-email rate blog writing se kaafi zyada hota hai kyunki output business ke revenue se seedha juda hota hai. Tools optional hain, structure samajhna zaruri hai.

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Pichle saal November mein ek client ne mujhe blog post ke ₹1,200 diye. 1,100 words, do din ka kaam, do rounds of edits. Normal cheez thi, maine socha bhi nahi zyada.

Us hi hafte usne pucha: "Welcome email sequence bhi likh doge? 5 emails."

Maine socha 5 emails matlab shayad 800 words total. Blog post se kam kaam. Toh maine bola ₹3,000. Usne turant haan bol diya. Itni turant ki mujhe pet mein ajeeb sa laga.

Baad mein pata chala ki uska normal budget us kaam ke liye ₹8,000 ke aas paas tha. Maine khud ko ₹5,000 ka nuksaan karwaya tha kyunki maine word count se price lagayi thi.

Ye galti mujhe 9 mahine se samajh aa rahi hai, thoda thoda.

Email sequence hota kya hai

Simple: ek business ke paas email list hai. Jab koi naya banda list join karta hai, usko turant ek email jaata hai, phir do din baad doosra, phir teesra. Ye pehle se likhe hue hote hain aur automatically bhejte hain. Isko welcome sequence bolte hain.

Aise aur bhi hote hain. Launch sequence: koi course ya product launch ho raha hai, uske pehle 6-7 din tak roz ek email. Abandoned cart sequence: banda cart mein saaman daal ke chala gaya, usko 3 email jaate hain. Re-engagement sequence: jo log 6 mahine se email nahi khol rahe, unko ek last try.

Har sequence ka ek kaam hota hai. Aur har email ka usme apna chhota kaam hota hai.

Blog post ka kaam hota hai traffic laana. Email sequence ka kaam hota hai us traffic ko customer banana. Client ke liye doosri cheez zyada keemti hai, isliye paisa zyada hai. Baat itni hi seedhi hai, par mujhe dikhi nahi kaafi der tak.

Word count se price lagana band karo

Ye sabse badi seekh hai is niche se.

Blog writing mein ₹1 per word, ₹1.50 per word, ye hisaab chalta hai. Email mein ye hisaab tabaahi hai. Ek achha welcome email 120 words ka ho sakta hai. Us 120 words ke peeche 40 minute ki soch hoti hai: reader ne abhi kya kiya, wo kya expect kar raha hai, ab usko kya feel karna chahiye, next email ke liye kya set-up karna hai.

Client ko wo 120 words nahi chahiye. Usko wo sochne wala kaam chahiye.

Ab main per-sequence quote karta hoon. 5-email welcome sequence: ek number. Kitne words hain, koi baat nahi.

Teesre client se maine 5-email sequence ke ₹7,400 liye. Likhne mein mujhe kul 6 ghante lage, do sittings mein. Us hi mahine ek blog post ke ₹1,600 mile the jisme 5 ghante lage the. Same effort, chaar guna paisa.

Aur honestly? Main abhi bhi kam charge kar raha hoon. Ek banda jisse main LinkedIn pe baat karta hoon, wo course creators ke launch sequences likhta hai aur ek project ke ₹40,000 se upar leta hai. Wo 4 saal se ye kar raha hai. Uska kehna hai ki paisa research mein hai, likhne mein nahi.

Mera pehla sequence bekaar tha

Ye bolna zaruri hai.

Wo ₹3,000 wala pehla sequence. Maine 5 emails likhe, sab lagbhag ek jaise. Har email mein maine product ke baare mein bataya. Har email friendly tha, informative tha, aur bilkul bekar tha.

Client ne 3 emails khud rewrite kiye. Usne bura nahi bola, bas edited version bhej diya aur likha "thanks, made a few tweaks."

Maine wo tweaks padhe. Aur samajh aaya ki maine kya galat kiya tha: maine 5 emails likhe the, ek sequence nahi likha tha.

Sequence matlab emails ek doosre se jude hue hain. Email 1 ek sawaal chhodta hai. Email 2 uska jawab deta hai aur naya sawaal chhodta hai. Reader ko lagta hai ki wo kahin ja raha hai. Mere emails mein har email apne aap mein complete tha, isliye teesra email tak reader ko koi wajah nahi thi khholne ki.

Chauthe client tak jaake mujhe lagne laga ki ab thoda samajh aa raha hai.

Jo cheezein practically kaam aayi

Ek: har email likhne se pehle ek line mein likho ki is email ka ek kaam kya hai. Sirf ek. "Is email ka kaam hai reader ko bataana ki hum kyun different hain." Agar do kaam likhne pade toh do email banao.

Do: subject line last mein likho. Main pehle subject line likhta tha aur phir email ko usme fit karne ki koshish karta tha. Ulta hai. Pehle email likho, phir dekho ki isme sabse interesting cheez kya hai, wo subject line ban jaati hai.

Teen: client ki purani emails maango. Har client ke paas kuch na kuch pehle se bheja hua hota hai. Uska tone padho. Wo tone copy karo. Client ko apni awaaz mein likha hua content chahiye, aapki awaaz mein nahi. Ye baat maine doosre client se seekhi jab usne bola "ye achha hai par ye main nahi hoon."

Chaar: paragraph chhote rakho. Phone pe padha jaata hai. Teen line se lamba paragraph mobile screen pe deewar lagti hai.

Paanch: ek email mein ek hi link. Do options do toh reader teesra option chunta hai, matlab kuch nahi karta.

Client dhoondhna: jo mere saath hua

Fiverr pe maine "email sequence copywriting" ki gig banayi thi. 6 hafte, zero order. Wahan competition itni hai aur rate itne neeche gire hue hain ki naya banda dikhta hi nahi.

Jo actually chala:

Ek existing blog writing client ko maine khud offer kiya. "Aapke pass email list hai, welcome sequence hai kya?" Nahi tha. Kaam mil gaya. Sabse aasan client wo hota hai jo already aapko jaanta hai.

LinkedIn pe maine Indian SaaS founders aur course creators ke posts pe comment karna shuru kiya. Sales pitch nahi, bas normal comment. Do mahine mein do log ne khud message kiya. Ye slow tarika hai aur main iska koi shortcut nahi bata sakta, kyunki mujhe pata nahi hai.

Ek Facebook group jahan online course banane wale log baithe hain, wahan kisi ne pucha ki email sequence kaun likhta hai. Maine reply kiya. Wo mera chautha client bana.

Waise: actually ye pura sach nahi hai. Us Facebook group mein maine 4 mahine se roz kuch na kuch helpful likha tha bina kaam maange. Jab maine reply kiya toh banda mujhe pehchanta tha. Agar main naya hota aur seedha reply karta, shayad kuch nahi hota.

Kis type ke business ko ye chahiye

Course creators. Inke paas email list hoti hai aur launch hote rehte hain.

Indian SaaS companies, chhoti wali. 5-20 log ki team. Inke paas marketing person hota hai jo overloaded rehta hai.

Coaches aur consultants. Inki puri business email pe chalti hai.

Ecommerce brands, par yahan abandoned cart aur post-purchase sequence ka kaam zyada hota hai, welcome sequence kam.

Newsletter chalane wale log. Agar aap newsletter economics samajhna chahte ho toh wo alag topic hai, par newsletter walon ko onboarding sequence chahiye hoti hai aur wo aksar khud nahi likhte.

Ek cheez jo mujhe abhi bhi mushkil lagti hai

Results dikhana.

Client puchta hai "isse open rate kitna badhega?" Aur mera sach jawab hai: pata nahi. Bahut kuch unke list quality pe depend karta hai, unke product pe, unke audience pe. Main sirf itna keh sakta hoon ki structure theek hoga.

Pehle main is sawaal se ghabra jaata tha aur kuch bhi number bol deta tha. Ab main seedha bolta hoon ki main guarantee nahi de sakta, par main aapko purana version aur naya version dono compare karne layak bana ke doonga.

Do clients ne is jawab ke baad bhi haan bola. Ek ne nahi. Theek hai.

Agar aap content writing aur copywriting ka fark samajh chuke ho toh email sequence usi copywriting side ka ek chhota, thoda ignore kiya gaya kona hai. Log Facebook ads ki taraf bhaagte hain kyunki wo glamorous lagta hai. Email boring lagta hai. Isliye competition kam hai.

Main abhi bhi is niche mein naya hoon. 4 clients, 9 mahine. Par per-hour hisaab se ye mera sabse achha kaam hai, aur mujhe lagta hai ki agli baar jab koi welcome sequence ke liye pooche toh main