Email Marketing Copywriting: High Paying Skill Jo Log Ignore Karte Hain

Short answer: Email marketing copywriting kam log karte hain kyunki ye glamorous nahi lagta. Par ismein kaam recurring hota hai, kyunki client har mahine emails bhejta hai. Practice bina client ke ho sakti hai, apne inbox ke emails dobara likh kar. Rate per-email se shuru hota hai aur retainer mein badalta hai.

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Mera ek blog client tha jo har mahine 4 articles leta tha. Achha client tha, time pe paise deta tha.

Paanchve mahine mein usne bola ki budget khatam ho gaya hai. Bas. Ek message, aur mera 40% income gayab.

Usi hafte maine uske marketing wale banda se baat ki thi, kisi aur cheez ke liye. Usne casually bola ki unki email list pe 11,000 log hain aur unhone 7 mahine se koi email nahi bheji, kyunki likhne wala koi nahi hai.

Gyarah hazaar log. Baithe hue. Aur main articles likh raha tha jinhe shayad 200 log padhte the.

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Log ye skill kyun ignore karte hain

Simple hai. Email boring lagti hai.

Koi Instagram pe ye nahi likhta ki "maine aaj ek promotional email likhi." Log content creator banna chahte hain, YouTube script writer banna chahte hain, brand ke liye tagline likhna chahte hain. Email marketing sunne mein spam jaisa lagta hai.

Aur yahi wajah hai ki ismein competition kam hai.

Maine Upwork pe ek baar count kiya tha. Ek blog writing job pe roughly 40 se 60 proposals aa jaate the. Email copywriting wali similar job pe 11 the. Same budget range.

Ye ratio hi poori kahaani hai. Content writing aur copywriting ke fark wali baat yahan bhi apply hoti hai, payment ka structure hi alag hai.

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Blog writing se sabse bada fark

Ye baat mujhe kaafi der se samajh aayi aur ab lagta hai ki obvious thi.

Blog post ek project hai. Aap likhte ho, deliver karte ho, paise milte hain, khatam. Agle mahine phir se pitch karo.

Email ek process hai. Client har mahine emails bhejta hai kyunki uski list wahan baithi hai aur usse har mahine sales chahiye. Toh aapka kaam khatam hi nahi hota.

Mera pehla email client 9 mahine raha. Mere blog clients ka average shayad 2 mahine tha.

Ismein skill ka koi lena dena nahi hai. Sirf kaam ka model alag hai. Aur ye baat maine tab samjhi jab mera income graph pehli baar upar-neeche karna band hua.

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Bina client ke practice kaise ki

Mera problem wahi purana tha. Sample nahi tha, aur sample ke bina koi kaam nahi de raha tha.

Toh maine apna inbox use kiya.

Roz ek promotional email uthata tha, koi bhi. Zomato, ek clothing brand, ek course wali company. Uska subject line dobara likhta tha, pehli do lines dobara likhta tha, aur neeche ek line mein likhta tha ki maine kya badla aur kyun.

Roughly 15 minute lagte the. Teen hafte mein 21 samples ban gaye.

Un 21 mein se maine 6 sabse acche chune aur ek Google Doc mein daal diye. Wahi mera portfolio tha. Kisi client ne kabhi nahi poocha ki ye real kaam tha ya nahi, kyunki original email ka screenshot bhi saath mein tha aur difference saaf dikh raha tha.

Ek client ne toh bola tha ki usne mera Zomato wala rewrite dekha aur usse laga ki main "sochta hoon ki inbox mein kya hota hai."

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Jo cheez sach mein matter karti hai

Subject line. Iske alawa lagbhag kuch nahi, shuruat mein.

Kyunki agar email khuli hi nahi toh andar ka content kitna bhi acha ho, koi matlab nahi. Maine pehle mahine bahut mehnat se email ka body likha tha aur subject line last mein 2 minute mein daal deta tha. Ulta karna chahiye tha.

Ab main pehle 8-10 subject lines likhta hoon, phir best chunta hoon, phir body likhta hoon.

Doosri cheez: pehli do lines. Kyunki phone pe preview mein wahi dikhti hain. "Hi there, hope you're doing well" likh diya toh aapne apni sabse keemti jagah barbaad kar di.

Aur teesri, jo mujhe sabse late samajh aayi: ek email mein ek hi kaam. Ek link, ek action. Maine shuruat mein emails mein 4-5 links daal diye the, socha ki zyada options matlab zyada clicks. Click rate gir gaya tha. Log confuse ho jaate hain aur kuch bhi nahi dabate.

Email sequences likhna thoda alag kaam hai, wahan poora flow design karna hota hai. Ye wala regular campaign work hai, jo har mahine chalta rehta hai.

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Technical side, jitna zaruri hai

Mujhe ek client ne poocha tha ki kya main khud campaign schedule kar sakta hoon.

Us waqt mera jawab tha nahi. Mujhe sirf likhna aata tha.

Ek weekend maine ek free platform pe account banaya, dummy list banayi, aur poora process kiya. Template set karna, list segment karna, test email bhejna, schedule karna. Sach mein itna hi tha, shayad 5 ghante ka kaam.

Uske baad maine apne rate roughly 25% badha diya, kyunki ab main "writer" nahi tha. Main woh banda tha jo poora kaam sambhal leta hai aur client ko kisi aur ko hire nahi karna padta.

Ye ek chhoti si cheez thi par isse mera positioning hi badal gaya.

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Numbers wali baat

Client ko lagta hai ki aapka kaam invisible hai. Isliye usse dikhana padta hai.

Maine ek client ke liye ek simple sheet banayi. Har email ka date, subject line, open rate, click rate. Bas 4 columns. Har mahine update kar deta tha.

Chauthe mahine mein usne khud dekha ki jo emails maine likhi thi unke open rate uske purane emails se kaafi upar the. Maine kuch bola bhi nahi tha.

Us sheet ki wajah se retainer 6 mahine aur badh gaya.

Waise, is sheet ka ek ulta side bhi hai. Do baar aisa hua ki mere emails ka number kharab tha aur woh bhi sheet mein dikha. Ek baar toh open rate 14% pe aa gaya tha, jo unke average se neeche tha.

Maine woh chhupaya nahi. Likh diya ki ye subject line kaam nahi kiya aur agle mahine main alag approach try karunga. Client ne uspe kuch nahi kaha, par baad mein ek call pe bola tha ki use ye acha laga ki main apni galti khud batata hoon.

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Kahan se kaam milta hai

Do jagah, mere case mein.

Ek: aise businesses jo already emails bhej rahe hain par kharab bhej rahe hain. Aap unki email ko subscribe karo, do hafte dekho, phir unhe likho ki maine aapki pichli 4 emails dekhi, ye do cheezein main alag karta. Ye personal hota hai aur reply rate acha hai.

Do: purane clients. Mera doosra email client wahi blog client tha jisne budget khatam bola tha. Char mahine baad maine usse poocha ki aapki email list ka kya haal hai. Usne kaam de diya, aur woh blog wale kaam se zyada paid tha.

Ye baat mujhe ab funny lagti hai. Main us client ko kho chuka tha, aur wapas usi se better kaam mila, sirf isliye ki maine alag cheez offer ki.

Toh agar aap writing mein ho aur har mahine naye clients dhoondh dhoondh ke thak gaye ho, toh apne inbox mein dekho. Wahan 30-40 emails padi hain jo kisi ne likhi hain, aur unme se zyadatar kaafi kharab hain.